000			00537 a2200181 4500
999			_c8056 _d8056
020			_a0071244328
050			_aHG 658.8 CRA 2006
100			_aCravens, David W _eauthor
245			_aStrategic marketing: _cDavid W Cravens and Nigel Piercy
250			_a8th ed.
264			_aBoston : _bMcGraw-Hill Irwin, _c2006
300			_axv. 784p. : _bill.(col.) .
500			_aIncludes index
650			_aMarketing -- Decision making.
651			_aMarketing.
700			_aNigel F.Piercy _eauthor
942			_2lcc _cBK _e8th ed. _h658.8 _iCRA _kHG