| 000 | 01284pam a2200301 a 4500 | ||
|---|---|---|---|
| 999 |
_c8010 _d8010 |
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| 001 | 3890303 | ||
| 003 | GZU | ||
| 005 | 20210513145055.0 | ||
| 008 | 900831s1991 ilua b 001 0 eng | ||
| 010 | _a 90047970 | ||
| 020 |
_a0844234710 : _c$39.95 |
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| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5823 _b.PAT 1991 |
| 100 | 1 |
_aPatti, Charles H. _eauthor |
|
| 245 | 1 | 0 |
_aBusiness-to-business advertising : _ba marketing management approach / _cCharles H. Patti, Steven W. Hartley, and Susan L. Kennedy. |
| 260 |
_aLincolnwood, Ill., USA : _bNTC Business Books, _cc1991. |
||
| 300 |
_axii, 286 p. : _bill. ; _c25 cm. |
||
| 500 | _a"Published in association with the Business and Professional Advertising Association (B/PAA)." | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising, Industrial. | |
| 650 | 0 |
_aIndustrial marketing _xManagement. |
|
| 700 | 1 |
_aHartley, Steven William. _eauthor |
|
| 700 | 1 |
_aKennedy, Susan L. _eauthor |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh041/90047970.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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| 942 |
_2lcc _cBK _h5823 _iPAT _kHF |
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