| 000 | 00621 a2200193 4500 | ||
|---|---|---|---|
| 999 |
_c7843 _d7843 |
||
| 020 | _a9780324408089 | ||
| 050 | _aHF5821 SHI 2007 | ||
| 100 |
_aShimp, Terence A. _eauthor |
||
| 245 |
_aIntegrated marketing communications in advertising and promotion / _cTerence A. Shimp |
||
| 250 | _aSeventh edition | ||
| 264 |
_aMason : _bThomson Higher Education / South-Western, _cc2007 |
||
| 300 |
_axx, 629p. : _bill. |
||
| 500 | _aIncludes index | ||
| 650 | _aSales promotion | ||
| 650 | _aAdvertising | ||
| 650 | _aCommunication in marketing | ||
| 650 | _aDirect marketing | ||
| 942 |
_2lcc _cBK _eSeventh edition _h5821 _iSHI _kHF |
||