000			00704 a2200205 4500
999			_c7731 _d7731
020			_a0256214395
050	0	0	_aHF5415.15 LEH 1997
100	1		_aLehmann, Donald R.
245	1	0	_aProduct Management / _cDonald R. Lehmann, Russell S. Winer.
250			_a2nd ed.
264			_aNew York: _bIrwin/McGraw-Hill, _c1997.
300			_axix, 460 p. _bill. ;
440		4	_aThe Irwin series in marketing
500			_aincludes index.
504			_aIncludes bibliographical references.
650		0	_aProduct management.
700	1		_aWiner, Russell S.
942			_2lcc _cBK _e2nd. _h5415.15 _iLEH _kHF