| 000 | 01213 a2200253 4500 | ||
|---|---|---|---|
| 999 |
_c7717 _d7717 |
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| 020 | _a0750647043 (alk. paper) | ||
| 050 | 0 | 0 | _aHF5415.1265 BIC 2000 |
| 100 | 1 |
_aBickerton, Pauline. _eauthor |
|
| 245 | 1 | 0 |
_aCybermarketing : _bhow to use the Internet to market your goods and services / _cPauline Bickerton, Matthew Bickerton, and Upkar Pardesi. |
| 250 | _a2nd ed. | ||
| 264 |
_aOxford : _bButterworth Heinemann, _c2000. |
||
| 300 |
_axvi, 355 p. : _bill. ; |
||
| 500 | _a"Published in association with the Chartered Institute of Marketing." | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aInternet marketing. | |
| 650 | 0 | _aInternet advertising. | |
| 700 | 1 |
_aBickerton, Matthew _eauthor |
|
| 700 | 1 |
_aPardesi, Upkar. _eauthor |
|
| 710 | 2 | _aChartered Institute of Marketing. | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/els031/00044449.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/els031/00044449.html |
| 942 |
_2lcc _cBK _e2nd ed. _h5415.1265 _iBIC _kHF |
||