| 000 | 00687 a2200193 4500 | ||
|---|---|---|---|
| 999 |
_c7694 _d7694 |
||
| 020 | _a9780030106491 | ||
| 050 | 0 | 0 | _aHF1416 CZI 1996 |
| 100 | 1 | _aCzinkota, Michael R. | |
| 245 | 1 | 0 |
_aGlobal Marketing / _cMichael R. Czinkota, Ilkka A. Ronkainen. |
| 264 |
_aOrlando: _bHarcourt Brace Co., _c1996 |
||
| 300 |
_a648 p. : _bill. (some col.) ; |
||
| 440 | 4 | _aThe Dryden Press series in marketing | |
| 500 | _aincludes index. | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 | _aExport marketing. | |
| 700 | 1 | _aRonkainen, Ilkka A. | |
| 942 |
_2lcc _cBK _h1416 _iCZI _k1996 |
||