| 000 | 00887 a2200229 4500 | ||
|---|---|---|---|
| 999 |
_c7676 _d7676 |
||
| 020 | _a9780273756064 | ||
| 050 | 0 | 0 | _aHF5415.13 LOV 2011 |
| 100 | 1 | _aLovelock, Christopher. | |
| 245 | 1 | 0 |
_aServices Marketing : _bPeople,Technology, Strategy / _cChristopher Lovelock, Jochen Wirtz. |
| 250 | _a7th ed. | ||
| 264 |
_aBoston: _bPearson, _c2011 |
||
| 300 |
_axxii, 626 p. : _bill., map ; |
||
| 500 | _aincludes index | ||
| 504 | _aIncludes bibliographical references | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aProfessions _xMarketing. |
|
| 650 | 0 |
_aService industries _xMarketing. |
|
| 650 | 0 |
_aCustomer services _xMarketing. |
|
| 700 | 1 | _aWirtz, Jochen. | |
| 942 |
_2lcc _cBK _e7th. _h5415.13 _iLOV _kHF |
||