000 00480 a2200157 4500
999 _c7667
_d7667
020 _a 9780077107949
050 _aHF5415.13 PAL 2005
100 _a Palmer, Adrian
245 _a Principles of Services Marketing/
_cAdrian Palmer
264 _aLondon:
_bMcGraw-Hill,
_c2005.
300 _axi, 575 pages :
_bill.
500 _aincludes bibliographical references and index
650 _aService industries -- Marketing.
650 _aMarketing.
942 _2lcc
_cBK
_h5415.13
_iPAL
_kHF