| 000 | 00740 a2200193 4500 | ||
|---|---|---|---|
| 999 |
_c7637 _d7637 |
||
| 020 | _a075065225x | ||
| 050 | 0 | 0 | _aHF 5415.13 PIE 2002 |
| 100 | 1 |
_aPiercy, Nigel. _eauthor |
|
| 245 | 1 | 0 |
_aMarket-led strategic change : _btransforming the process of going to market / _cNigel Piercy. |
| 250 | _a2nd ed. | ||
| 264 |
_aOxford : _bButterworth _c2002 |
||
| 300 |
_axiv, 665 p. : _bill. ; |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1117/98135256-d.html |
| 942 |
_2lcc _cBK _e3rd _h5415.13 _iPIE _kHF |
||