| 000 | 00678 a2200193 4500 | ||
|---|---|---|---|
| 999 |
_c7630 _d7630 |
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| 020 | _a0256187789 | ||
| 050 | 0 | 0 | _aHF5415.153 CRA 1996 |
| 100 | 1 |
_aCrawford, C. Merle _d1924- _eauthor |
|
| 245 | 1 | 0 |
_aNew products management / _cC. Merle Crawford. |
| 250 | _a5th ed. | ||
| 264 |
_aBoston : _bMcGraw-Hill/ Irwin, _c1996. |
||
| 300 |
_axxix, 508 p. : _bill. ; |
||
| 440 | 4 | _aThe Irwin series in marketing | |
| 500 | _aIncludes index | ||
| 504 | _aIncludes bibliographical references (p. 453-455) | ||
| 650 | 0 |
_aNew products _xManagement. |
|
| 942 |
_2lcc _cBK _e5th ed. _h5415.153 _iCRA _kHF |
||