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| 020 | _a9780749461935 | ||
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| 050 | 0 | 0 | _aHF5415.123 SMI 2011 |
| 100 | 1 |
_aSmith, P. R. _d1957- _eauthor |
|
| 245 | 1 | 0 |
_aMarketing communications : _bintegrating offline and online with social media / _cPR Smith & Ze Zook. |
| 250 | _a5th ed. | ||
| 264 |
_aLondon : _bKogan Page, _c2011. |
||
| 300 |
_axviii, 483 p. ; _bill. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 700 | 1 |
_aZook, Ze. _eauthor |
|
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1114/2010045798-b.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1114/2010045798-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1201/2010045798-t.html |
| 942 |
_2lcc _cBK _e5th ed. _h5415.123 _iSMI _kHF |
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