| 000 | 00848 a2200217 4500 | ||
|---|---|---|---|
| 999 |
_c7613 _d7613 |
||
| 020 | _a0324023170 (package: book & CD) | ||
| 020 | _a0324028407 (book only) | ||
| 020 | _a0324037139 (CD only) | ||
| 050 | 0 | 0 | _aHF5415.2 MCD 2003 |
| 100 | 1 |
_aMcDaniel, Carl D. _eauthor |
|
| 245 | 1 | 0 |
_aMarketing research essentials / _cCarl McDaniel Jr., Roger Gates. |
| 250 | _a3rd ed. | ||
| 264 |
_aCincinnati, Ohio : _bSouth-Western College Pub. _c2003. |
||
| 300 |
_a1 v. (various pagings) : _bill. ; |
||
| 500 | _aIncludes index | ||
| 504 | _aIncludes bibliographical references | ||
| 650 | 0 | _aMarketing research. | |
| 700 | 1 |
_aGates, Roger H., _d1942- _eauthor |
|
| 942 |
_2lcc _cBK _h5415.2 _iMCD _kHF |
||