| 000 | 00648 a2200169 4500 | ||
|---|---|---|---|
| 999 |
_c7606 _d7606 |
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| 020 | _a0131064851 (alk. paper) | ||
| 050 | 0 | 0 | _aHF5415.13 BES 1997 |
| 100 | 1 |
_aBest, Roger J. _eauthor |
|
| 245 | 1 | 0 |
_aMarket-based management : _bstrategies for growing customer value and profitability / _cRoger J. Best. |
| 264 |
_aNew Jersey : _bPrentice Hall, _c1997. |
||
| 300 |
_axxiii, 424 p. : _bill. ; |
||
| 500 | _aIncludes index | ||
| 504 | _aIncludes bibliographical references | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 942 |
_2lcc _cBK _h5415.13 _iBES _kHF |
||