000 00732 a2200205 4500
999 _c7602
_d7602
020 _a9780195676969 (pbk.)
020 _a0195676963 (pbk.)
050 0 0 _aHF5415.2 EAS 2006
100 1 _aEaswaran, Sunanda.
_eauthor
245 1 0 _aMarketing research :
_bconcepts, practices, and cases /
_cSunanda Easwaran, Sharmila J. Singh.
264 _aNew Delhi :
_bOxford University Press,
_c2006.
300 _ax, 605 p. :
_bill. ;
500 _aIncludes index
504 _aIncludes bibliographical references
650 0 _aMarketing research.
650 0 _aMarketing research
700 1 _aSingh, Sharmila J.
_eauthor
942 _2lcc
_cBK
_h5415.2
_iEAS
_kHF