000 00700 a2200181 4500
999 _c7600
_d7600
020 _a9780273737780 (pbk.)
050 0 0 _aHF 5415.55 EGA 2011
100 1 _aEgan, John,
_d1952-
_eauthor
245 1 0 _aRelationship marketing :
_bexploring relational strategies in marketing /
_cJohn Egan.
250 _a4th ed.
264 _aHarlow :
_bPearson
_c2011
300 _axxii, 300 p. ;
_bill. col.
500 _aIncludes bibliographical references and index.
504 _aIncludes bibliographical references and index.
650 0 _aRelationship marketing.
942 _2lcc
_cBK
_e4th
_h5415.55
_iEGA
_kHF