| 000 | 00816 a2200205 4500 | ||
|---|---|---|---|
| 999 |
_c7583 _d7583 |
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| 020 | _a9780761958765 | ||
| 050 | 0 | 4 | _aHF5415 MER 1998 |
| 100 | 1 | _aMercer, David | |
| 245 | 1 | 0 |
_aMarketing Strategy : _bthe Challenge of the External Environment / _cDavid Mercer. |
| 264 |
_aLondon: _bSage, _c1998. |
||
| 300 |
_aviii, 325 p. : _bill. ; |
||
| 500 | _aincludes index. | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aBusiness planning. | |
| 856 | 7 |
_3Table of contents only _uhttp://lcweb.loc.gov/catdir/toc/97-62267.html _2http |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0657/97062267-d.html |
| 942 |
_2lcc _cBK _h5415 _iMER _kHF |
||