000 00451 a2200157 4500
999 _c7564
_d7564
020 _a9781861529381
050 _aHF5415.2 ROE 2004
100 _aRoe, Michael
_eauthor
245 _aMarket research in action /
_cMichael Roe
264 _aLondon :
_bThomson Learning,
_c2004.
300 _a260. :
_bill.
500 _aIncludes index
650 _aMarketing research.
650 _aMarketing research -- Case studies.
942 _2lcc
_cBK
_h5415.2
_iROE
_kHF