000 00769 a2200205 4500
999 _c7537
_d7537
020 _a9780195994896
050 0 0 _aHF5415.12 MAR 2010
100 _aCant, Michael
_eeditor
245 0 0 _aMarketing success stories :
_bSouth African case studies /
_cedited by Michael Cant and Ricardo Machado.
250 _a7th ed.
264 _aCape Town :
_bOxford University Press, Southern Africa,
_c2010.
300 _axi, 244 p. :
_bill. ;
500 _aIncludes bibliographical references.
504 _aIncludes bibliographical references.
650 0 _aMarketing
700 1 _aCant, M. C.
_q(Michael Colin),
_d1957-
_eeditor
700 1 _aMachado, Ricardo.
_eeditor
942 _2lcc
_cBK
_e7th ed.
_h5415.12
_iMAR
_kHF