000 00574 a2200169 4500
999 _c7524
_d7524
020 _a8185386161
050 0 0 _aHF 5415.2 BOY 2004
100 1 _aBoyd, Harper W.
_eauthor
245 0 0 _aMarketing research :
_c Harper W. Boyd, Stanley F Stasch and] Ralph Westfall.
_btext and cases/
264 _aIrwin :
_bHomewood,
_c2004
300 _axv, 816p.
_bill.
500 _aIncludes bibliographical references.
504 _aIncludes bibliographical references.
650 0 _aMarketing research.
700 1 _aWestfall, Ralph L.,
_ejoint author.
942 _2lcc
_cBK
_h5415.2
_iBOY
_kHF