000 00505 a2200169 4500
999 _c7506
_d7506
020 _a9780750630221
050 _aHF5415 MCD 1996
100 _aMcDonald, Malcolm
_eauthor
245 _aMarketing planning for services /
_cMalcolm McDolnald & Adrian Payne
264 _aOxford :
_bButterworth-Heinemann,
_c1996.
300 _a364p. :
_bill.
440 _aMarketing series
500 _aIncludes index
650 _aMarketing---Planning
700 _aPayne, Adrian
_eauthor
942 _2lcc
_cBK
_h5415
_iMCD
_kHF