000			00644 a2200205 4500
999			_c7500 _d7500
020			_a9971513897
050			_aHF5415.2 AAK 2002
100			_aAaker, David A.
245			_aMarketing Research/ _cDavid A Aaker, Kumar V. & George S. Day
250			_a7th ed.
264			_aNew York: _bJohn Wiley, _c2002
300			_axvi;751p. _bill.
500			_aincludes bibliographical references and index.
650			_aMarketing research -- Handbooks, manuals, etc.
650			_aMarketing research -- Case studies.
650			_a Marketing research.
700			_aKumar, V.
700			_aDay, George S.
942			_2lcc _cBK _e7th. _h5415.2 _iAAK _kHF