000			01030 a2200181 4500
999			_c7484 _d7484
020			_a0631176268
050			_aHD30.28 HAR 1990
100			_aHardy, Len _eauthor
245			_aSuccessful business operations: _bhow to develop and exploit competitive advantage / _cLen Hardy
264			_aOxford: _bBasil Blackwell, _c1990.
300			_axvi, 321 pages : _bill. ; 24 cm
500			_aPart 1 The company operations plan. Part 2 The best value concept: competitive advantage; the market; competitors. Part 3 Business opportunities: brands - marketing and competitive advantage; opportunities and brand development. Part 4 Research and development: produce costs; sales promotion; advertising; pricing; the trade - sales force and distribution. Part 5 Leadership - morale and culture. Part 6 Commercial management. Part 7 Forming the company operations plan.
650			_aSuccess in business
650			_aStrategic planning
650			_aStrategic management
650			_aMarketing
942			_2lcc _cBK _h30.28 _iHAR _kHD