000 00542 a2200169 4500
999 _c7481
_d7481
020 _a9780198079446
050 _aHF5415 BAI 2010
100 _aBaines, Paul
_eauthor
245 _aMarketing /
_cPaul Baines, Chris Fill & Kelly Page
264 _aOxford :
_bOxford University Press,
_c2010.
300 _a697p. :
_bill. (col.)
500 _aIncludes bibliographical references and index Adapted by Sinha, Piyush K.
650 _aMarketing
700 _aFill, Chris
_eauthor
700 _aPage, Kelly
_eauthor
942 _2lcc
_cBK
_h5415
_iBAI
_kHF