| 000 | 00946 a2200229 4500 | ||
|---|---|---|---|
| 999 |
_c7472 _d7472 |
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| 020 | _a0750642653 | ||
| 050 | 0 | 0 | _aHF5415.13 PIE 1999 |
| 100 | 1 |
_aPiercy, Nigel. _eauthor |
|
| 245 | 1 | 0 |
_aTales from the marketplace : _bstories of revolution, reinvention and renewal / _cNigel F. Piercy. |
| 264 |
_aOxford : _bButterworth Heinemann, _c1999. |
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| 300 |
_ax, 361 p. : _bill., 1 port. ; |
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| 500 | _aIncludes index | ||
| 504 | _aIncludes bibliographical references | ||
| 650 | 0 |
_aMarketing _xManagement |
|
| 650 | 0 | _aStrategic planning | |
| 650 | 0 | _aOirganizational change | |
| 710 | 2 | _aChartered Institute of Marketing. | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/els031/00699091.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/els031/00699091.html |
| 942 |
_2lcc _cBK _h5415 _iPIE _kHF |
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