| 000 | 01148 a2200253 4500 | ||
|---|---|---|---|
| 999 |
_c7467 _d7467 |
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| 020 | _a0684831910 | ||
| 050 | 0 | 0 | _aHF5415.13 SCH 1998 |
| 100 | 1 |
_aSchnaars, Steven P. _eauthor |
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| 245 | 1 | 0 |
_aMarketing strategy : _bcustomers and competition / _cSteven P. Schnaars. |
| 250 | _a2nd rev. and updated ed. | ||
| 264 |
_aNew York : _bThe Free Press, _c1998. |
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| 300 |
_axvi, 216 p. : _bill. ; |
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| 500 | _aIncludes index | ||
| 504 | _aIncludes bibliographical references | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aStrategic planning. | |
| 650 | 0 | _aCompetition. | |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/simon051/97021554.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/simon032/97021554.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0631/97021554-t.html |
| 856 | 4 | 1 |
_3Sample text _uhttp://www.loc.gov/catdir/enhancements/fy0641/97021554-s.html |
| 942 |
_2lcc _cBK _e2nd revised and updated ed. _h5415.13 _iSCH _kHF |
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