| 000 | 00939 a2200217 4500 | ||
|---|---|---|---|
| 999 |
_c7465 _d7465 |
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| 020 | _a0750653353 | ||
| 050 | 0 | 0 | _aHF5415.1265 SMI 2005 |
| 100 | 1 |
_aSmith, P. R. _d1957- _eauthor |
|
| 245 | 1 | 0 |
_aeMarketing excellence : _bthe heart of ebusness / _cPR Smith and Dave Chaffey. |
| 264 |
_aOxford : _bButterworth Heinemann, _c2002. |
||
| 300 |
_axiii, 340 p. : _bill. ; |
||
| 500 | _aPublished in association with: the Chartered Institute of Marketing. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aInternet marketing. | |
| 700 | 1 |
_aChaffey, Dave, _d1963- |
|
| 710 | 2 | _aChartered Institute of Marketing. | |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/els051/2004301618.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/els051/2004301618.html |
| 942 |
_2lcc _cBK _h5415.1265 _iSMI _kHF |
||