| 000 | 00850 a2200205 4500 | ||
|---|---|---|---|
| 999 |
_c7461 _d7461 |
||
| 020 | _a9780071221108 | ||
| 050 | 0 | 0 | _aHF5415.13 PER 2011 |
| 100 | 1 |
_aPerreault, William D. _eauthor |
|
| 245 | 1 | 0 |
_aBasic marketing : _ba global-managerial approach / _cWilliam D. Perreault, Jr., Joseph P. Cannon & E. Jerome McCarthy. |
| 250 | _a18th ed. | ||
| 264 |
_aNew York : _bMcGraw-Hill/ Irwin _c2011. |
||
| 300 |
_a746p. : _bcol. ill. ; |
||
| 500 | _aIncludes index | ||
| 504 | _aIncludes bibliographical references | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aCannon, Joseph P. _eauthor |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) _eauthor |
|
| 942 |
_2lcc _cBK _e18th ed. _h5415 _iPER _kHF |
||