| 000 | 00534 a2200181 4500 | ||
|---|---|---|---|
| 999 |
_c7418 _d7418 |
||
| 020 | _a9780471451686 | ||
| 050 | _aHF5415.2 AAK 2003 | ||
| 100 |
_aAaker, David A. _eauthor |
||
| 245 |
_aMarketing research / _cDavid A. Aaker, V. Kumar & George S. Day |
||
| 250 | _a8th ed. | ||
| 264 |
_aNew York : _bJohn Wiley & Sons, _c2003. |
||
| 300 |
_a774p. : _bill. |
||
| 500 | _aIncludes index | ||
| 650 | _aMarketing research. | ||
| 700 |
_aKumar, V. _eauthor |
||
| 700 |
_aDay, George S. _eauthor |
||
| 942 |
_2lcc _cBK _e8th ed. _h5415.2 _iAAK _kHF |
||