| 000 | 00887 a2200217 4500 | ||
|---|---|---|---|
| 999 |
_c7414 _d7414 |
||
| 020 | _a9780071288415 | ||
| 050 | 0 | 0 | _aHF5415 HAW 2010 |
| 100 | 1 | _aHawkins, Del I. | |
| 245 | 1 | 0 |
_aConsumer Behavior : _bBuilding Marketing Strategy / _cDel I. Hawkins, David L. Mothersbaugh. |
| 250 | _a11th ed. | ||
| 264 |
_aBoston: _bMcGraw-Hill, _c2010. |
||
| 300 |
_axxii, 778 p. : _bill. ; |
||
| 500 | _aincludes index. | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 | 0 | _aConsumer behavior |
| 650 | 0 | 0 | _aMarket surveys |
| 650 | 0 | 0 | _aConsumer behavior |
| 700 | 1 | _aMothersbaugh, David L. | |
| 942 |
_2lcc _cBK _e11th. _h5415 _iHAW _kHF |
||