| 000 | 00854 a2200229 4500 | ||
|---|---|---|---|
| 999 |
_c7411 _d7411 |
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| 020 | _a9780273740933 | ||
| 050 | 0 | 0 | _aHF5415 HOO 2012 |
| 100 | 1 | _aHooley, Graham J. | |
| 245 | 1 | 0 |
_aMarketing Strategy and Competitive Positioning / _cGraham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud. |
| 250 | _a5th ed. | ||
| 264 |
_aLondon: _bPearson, _c2012 |
||
| 300 |
_axv, 578 p. : _bill. ; |
||
| 500 | _aincludes index | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 | _aTarget marketing. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aPiercy, Nigel. | |
| 700 | 1 | _aNicoulaud, Brigitte. | |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip081/2007041193.html |
| 942 |
_2lcc _cBK _e5th. _h5415 _iHOO _kHF |
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