000 00799 a2200205 4500
999 _c7408
_d7408
020 _a0750644818
050 0 0 _aHF5414 ADK 1999
100 1 _aAdkins, Sue.
_eauthor
245 1 0 _aCause related marketing :
_bwho cares wins /
_cSue Adkins.
264 _aOxford :
_bButterworth Heinemann,
_c1999.
300 _axx, 307 p. :
_bill. ;
500 _aIncludes index
504 _aIncludes bibliographical references
650 0 _aSocial marketing.
650 0 _aMarketing
_xManagement.
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/description/els031/00698235.html
856 4 1 _3Table of contents
_uhttp://www.loc.gov/catdir/toc/els031/00698235.html
942 _2lcc
_cBK
_h5415
_iADK
_kHF