000			00466 a2200157 4500
999			_c7405 _d7405
020			_a9780077098421
050			_aHF5415 BLY 2003
100			_aBlythe, Jim _eauthor
245			_aMarketing strategy / _cJim Blythe
264			_aLondon : _bMcGraw-Hill Education : _c2003.
300			_a299p. : _bill.
500			_aIncludes bibliographical references and index
650			_aMarketing -- Management
650			_aMarketing _xStrategies
942			_2lcc _cBK _h5415 _iBLY _kHF