000 00703 a2200193 4500
999 _c7402
_d7402
020 _a0138966060
050 0 0 _aHF5415.2 BUR 1998
100 1 _aBurns, Alvin C.
_eauthor
245 1 0 _aMarketing research /
_cAlvin C. Burns, Ronald F. Bush.
250 _a2nd ed.
264 _aUpper Saddle River, New Jersey :
_bPrentice Hall,
_c1998.
300 _a1 v. (various pagings) :
_bill. (some col.) ;
500 _aIncludes index
504 _aIncludes bibliographical references
650 0 _aMarketing research.
700 1 _aBush, Ronald F.
_eauthor
942 _2lcc
_cBK
_e2nd ed.
_h5415
_iBUR
_kHF