| 000 | 00880 a2200205 4500 | ||
|---|---|---|---|
| 999 |
_c7397 _d7397 |
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| 020 | _a9780750641142 | ||
| 050 | 0 | 0 | _aHF5415 MAR 1999 |
| 245 | 0 | 4 |
_aThe Marketing Book / _cedited by Michael J. Baker. |
| 250 | _a4th ed. | ||
| 264 |
_aOxford: _bButterworth, _c1999. |
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| 300 |
_axxxiv, 718 p. : _bill. ; |
||
| 500 | _a"Published in association with the Chartered Institute of Marketing." | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aBaker, Michael J., _d1935- |
|
| 710 | 2 | _aChartered Institute of Marketing. | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1115/00500005-d.html |
| 942 |
_2lcc _cBK _e4th. _h5415 _iMAR _kHF |
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