000 00966 a2200205 4500
999 _c7367
_d7367
020 _a0750647590 (pbk. : alk. paper)
050 0 0 _aHF5415.13 MCD 2000
100 1 _aMcDonald, Malcolm.
245 1 4 _aThe Marketing Plan in Colour :
_ba pictorial guide for managers /
_cMalcolm McDonald and Peter Morris.
264 _aOxford:
_bButterworth/Heinemann,
_c2000
300 _a88 p. :
_bcol. ill. ;
500 _aRev. ed. of: Marketing plans : 4th ed., 1999.
650 0 _aMarketing
_xPlanning
700 1 _aMorris, Peter,
_d1937-
700 1 _aMcDonald, Malcolm.
_tMarketing plans.
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/description/els031/00042938.html
856 4 1 _3Table of contents
_uhttp://www.loc.gov/catdir/toc/els031/00042938.html
942 _2lcc
_cBK
_h5415.13
_iMCD
_kHF