| 000 | 00703 a2200181 4500 | ||
|---|---|---|---|
| 999 |
_c7356 _d7356 |
||
| 020 | _a97802783693987 | ||
| 050 | 0 | 0 | _aHF 5415 DOY 2006 |
| 100 | 1 |
_aDoyle, Peter, _d1943-2003. _eauthor |
|
| 245 | 1 | 0 |
_aMarketing management and strategy / _cPeter Doyle. & Philip Stern |
| 264 |
_aHarlow : _bPrentice Hall _c2006 |
||
| 300 |
_axii, 446 p. : _bcol. ill. ; |
||
| 500 | _aIncludes bibliographical references and indexes. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aMarketing. | |
| 700 |
_aStern, Philip _eauthor |
||
| 942 |
_2lcc _cBK _e4th _h5415 _iDOY _kHF |
||