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| 999 |
_c7333 _d7333 |
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| 001 | 16042456 | ||
| 003 | GZU | ||
| 005 | 20210506144016.0 | ||
| 008 | 100106s2011 nyua b 001 0 eng | ||
| 010 | _a 2009052412 | ||
| 020 | _a9780415801942 (hbk : alk. paper) | ||
| 020 | _a9780203875100 (ebk) | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 050 | 0 | 0 |
_aHF1416 _b.C947 2011 |
| 082 | 0 | 0 |
_a658.8/4 _222 |
| 100 | 1 | _aCzinkota, Michael R. | |
| 245 | 1 | 0 |
_aGlobal business / _cMichael R. Czinkota, Ilkka A. Ronkainen. |
| 260 |
_aThe Dryden Press : _bRoutledge, _c1995. |
||
| 300 |
_a516p. : _bill. ; |
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| 500 | _aIncludes bibliographical references and index. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aThe global imperative -- Establishing the context -- Doing your homework on global markets -- Getting there with customers and suppliers -- Creating a global footprint -- Making communication happen -- Negotiating cultural chasms -- Positioning the product and brand -- Making money -- Discovering and using trends in international business. | |
| 650 | 0 | _aExport marketing. | |
| 650 | 0 | _aInternational trade. | |
| 700 | 1 | _aRonkainen, Ilkka A. | |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK _h1416 _iCZI _kHF _m1995 |
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