| 000 | 00600 a2200169 4500 | ||
|---|---|---|---|
| 999 |
_c7121 _d7121 |
||
| 020 | _a9780077131715 | ||
| 050 | _aHD9980.5 ZEI 2003 | ||
| 100 |
_aZeithml, Valarie A. _eauthor |
||
| 245 |
_aServices Marketing: _bIntegrating customer focus across the firm _cValarie A. Zeithaml and Mary Jo Bitner |
||
| 250 | _a3rd ed. | ||
| 264 |
_aLondon: _bMcGraw- Hill, _c2003 |
||
| 300 |
_a559p. : _bill. |
||
| 500 | _aIncludes bibliographical references and index | ||
| 650 |
_aService industries--Marketing. _xCustomer services. |
||
| 700 |
_aBitner, Mary Jo _eauthor |
||
| 942 |
_2lcc _cBK _e3rd ed. _h9980.5 _iZEI _kHD |
||