000 00600 a2200169 4500
999 _c7121
_d7121
020 _a9780077131715
050 _aHD9980.5 ZEI 2003
100 _aZeithml, Valarie A.
_eauthor
245 _aServices Marketing:
_bIntegrating customer focus across the firm
_cValarie A. Zeithaml and Mary Jo Bitner
250 _a3rd ed.
264 _aLondon:
_bMcGraw- Hill,
_c2003
300 _a559p. :
_bill.
500 _aIncludes bibliographical references and index
650 _aService industries--Marketing.
_xCustomer services.
700 _aBitner, Mary Jo
_eauthor
942 _2lcc
_cBK
_e3rd ed.
_h9980.5
_iZEI
_kHD