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008			110906s2013 acaa f b 001 0 eng d
020			_a9780495571377(pbk)
035			_a(OCoLC)ocn824515325
040			_aMYPMP _cMYPMP _dDLC
042			_alccopycat
050	0	0	_aHE8689.6 _bALB 2010
082	0	0	_a302.23/068 _223
100	1		_aAlbarran, Alan B.
240	1	0	_aManagement of electronic media
245	1	0	_aManagement of electronic and digital media / _cAlan B. Albarran.
250			_a4th ed.
260			_aAustralia ; _aBoston, MA : _bWadsworth, Cengage Learning, _c2010.
300			_axxii, 307 p. : _bill. ; _c23 cm.
500			_aUpdated edition, previous edition's title: "Management of electronic media"--Preface.
504			_aIncludes bibliographical references and index.
505	0	0	_tManaging electronic media -- _tThe media marketplace : markets, mergers, alliances, and partnerships -- _tEthics of management -- _tTheories of management -- _tFinancial management -- _tManaging personnel -- _tAudiences and audience research -- _tContent : strategy and distribution -- _tMarketing -- _tNews and news management -- _tRegulatory influences and media management -- _tTechnology influence on media management -- _tSocial media influence on media management.
650		0	_aMass media _xManagement.
650		0	_aDigital media _xManagement.
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1318/2011938126-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1318/2011938126-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1318/2011938126-t.html
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2lcc _cBK _e4th ed. _h8689.6 _iALB _kHE