000 00476 a2200157 4500
999 _c6803
_d6803
020 _a9788131213384
050 _aHD69CHE2009
100 _aChernatony, de Leslie
245 _aFrom brand vision to brand evaluation
_bthe strategic process of growing and strengthening brands /
_cLislie de Chernatony
250 _a2nd ed.
264 _aOxford
_bButterworth
_c2009
300 _a318p.
500 _aInclude index
650 _aBranding
942 _2lcc
_cBK
_e2nd ed.
_h69
_iCHE
_kHD