000			00601 a2200181 4500
999			_c6790 _d6790
020			_a9788131204351
050			_aHD 69.B7 CHE 2003
100			_aChernatony, Leslie de _eauthor
245			_aCreating powerful brand in consumer ,service and industrial markets _cLeslie de Chernatony and Malcom McDonald
250			_a3rd ed.
264			_aOxford : _bButterworth-Heinemann, _c2003
300			_a467p.: _bill.
500			_aIncludes bibliographical references and index
650			_aMarketing
650			_aBrands
700			_aMcDonald, Malcom _eauthor
942			_2lcc _cBK _e3rd ed. _h69.B7 _iCHE _kHD