| 000 | 00570 a2200169 4500 | ||
|---|---|---|---|
| 999 |
_c6533 _d6533 |
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| 020 | _a9781412903134 | ||
| 050 | 0 | 0 | _aP96.M34 KUN 2008 |
| 100 | 1 |
_aKung, Lucy _eauthor |
|
| 245 | 1 | 0 |
_aStrategic management in the media : _bfrom theory to practice / _cLucy Kung |
| 264 |
_aLondon :` _bSAGE Publications, _c2008 |
||
| 300 |
_a248 pages. : _bill. |
||
| 500 | _aIncludes bibliographical references and index | ||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aMass media _xManagement. |
|
| 650 | 0 | _aStrategic planning. | |
| 942 |
_2lcc _cBK _h96.M34 _iKUN _kP |
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