| 000 | 01241cam a2200325 a 4500 | ||
|---|---|---|---|
| 999 |
_c6323 _d6323 |
||
| 001 | 15635987 | ||
| 003 | GZU | ||
| 005 | 20210421150307.0 | ||
| 008 | 090224s2010 maua b 001 0 eng | ||
| 010 | _a 2009007221 | ||
| 020 | _a9780135045596 (casebound : alk. paper) | ||
| 020 | _a9780132453134 | ||
| 020 | _a0135045592 (casebound : alk. paper) | ||
| 035 | _a(OCoLC)ocn268788686 | ||
| 040 |
_aDLC _cDLC _dBTCTA _dYDXCP _dC#P _dBWX _dDLC |
||
| 050 | 0 | 0 |
_aTX911.3.M3 _bKOT 2010 |
| 100 | 1 |
_aKotler, Philip. _eauthor |
|
| 245 | 1 | 0 |
_aMarketing for hospitality and tourism / _cPhilip Kotler, John T. Bowen, James C. Makens. |
| 250 | _a5th ed. | ||
| 260 |
_aBoston : _bPrentice Hall, _cc2010. |
||
| 300 |
_axxiii, 683 p. : _bill. (chiefly col.) ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aHospitality industry _xMarketing. |
|
| 650 | 0 |
_aTourism _xMarketing. |
|
| 700 | 1 |
_aBowen, John _q(John T.), _d1948- _eauthor |
|
| 700 | 1 |
_aMakens, James C. _eauthor |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK _e5th edition _h911.3.M3 _iKOT _kTX |
||