000 00760 a2200193 4500
999 _c2844
_d2844
020 _a9788132102342 (paper back)
020 _a8132102347 (paper back)
050 0 0 _aHF5415.1255 VER 2010
100 1 _aVerma, Harsh.
_eauthor
245 1 0 _aBranding demystified :
_bplans to payoffs /
_cHarsh V. Verma.
264 _aLos Angeles
_bResponse
_c2010
300 _axiii, 247 p. :
_bill. ;
500 _aBusiness Books from Sage
504 _aIncludes bibliographical references.
650 0 _aBranding (Marketing)
_xManagement.
650 0 _aCommunication in marketing.
942 _2lcc
_cBK
_h5415.1255
_iVER
_kHF