| 000 | 00917 a2200205 4500 | ||
|---|---|---|---|
| 999 |
_c2816 _d2816 |
||
| 020 | _a0071372229 | ||
| 050 | 0 | 0 | _aHF5415.13 PAR 2002 |
| 100 | 1 |
_aParry, Mark E. _d1957- _eauthor |
|
| 245 | 1 | 0 |
_aStrategic marketing management : _ba means-end approach / _cMark E. Parry. |
| 264 |
_aNew Delhi _bTata McGraw-Hill _c2002 |
||
| 300 |
_aix, 275 p. : _bill. ; |
||
| 440 | 0 | _aMcGraw-Hill executive MBA series | |
| 500 | _aIncludes index | ||
| 504 | _aIncludes bibliographical references | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/mh041/2001044761.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh024/2001044761.html |
| 942 |
_2lcc _cBK _hHF5415.13 _iPAR _kHF |
||