000 00526 a2200157 4500
999 _c2811
_d2811
020 _a9780273706830
050 _aHF5415.55 HOL 2010
100 _aHollensen, Svend
_eauthor
245 _aMarketing Management :
_bA relationship approach
_cSvend Hollensen
250 _a2nd ed.
264 _aHarlow
_bPearson Education
_c2010
300 _a656p. :
_bill. (col.)
500 _aIncludes bibliographical references and index
650 _aRelationship Marketing
_xMarketing - Management
942 _2lcc
_cBK
_e2nd ed.
_h5415.55
_iHOL
_kHF