| 000 | 00902 a2200217 4500 | ||
|---|---|---|---|
| 999 |
_c2810 _d2810 |
||
| 020 | _a9780415898348 (hardback : alk. paper) | ||
| 020 | _a9780415898355 (pbk. : alk. paper) | ||
| 020 | _a9780203802168 (ebook) | ||
| 050 | 0 | 0 | _aHF5415.55 SHE 2012 |
| 100 | 1 |
_aSheth, Jagdish N. _eauthor |
|
| 245 | 1 | 4 |
_aThe 4 A's of marketing : _bcreating value for customers, companies and society / _cJagdish Sheth, Rajendra Sisodia. |
| 264 |
_aNew York _bRoutledge _c2012 |
||
| 300 |
_a209 p. : _bill. ; |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aRelationship marketing. | |
| 650 | 0 |
_aCustomer relations _xManagement. |
|
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aSisodia, Rajendra. _qauthor |
|
| 942 |
_2lcc _cBK _h5415.55 _iSHE _kHF |
||