000 00905 a2200229 4500
999 _c2488
_d2488
020 _a9780073381138 (alk. paper)
020 _a0073381136 (alk. paper)
050 0 0 _aHF5415.13 PET 2009
100 1 _aPeter, J. Paul.
_eauthor
245 1 0 _aMarketing management :
_bknowledge and skills /
_cJ. Paul Peter, James H. Donnelly, Jr.
250 _a9th ed.
264 _aBoston
_bMcGraw-Hill Irwin
_c2009
300 _axvii, 782 p. :
_bill. (some col.), col. map ;
500 _aIncludes index
504 _aIncludes bibliographical references.
650 0 _aMarketing
_xManagement.
650 0 _aMarketing
_xManagement
700 1 _aDonnelly, James H.
_eauthor
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/ecip0824/2008033002.html
942 _2lcc
_cBK
_e9th
_h5415.13
_iPET
_kHF