000 01111 a2200253 4500
999 _c2329
_d2329
020 _a9780749468644 (pbk.)
020 _a9780749468651 (ebook)
050 0 0 _aHF5415.2 HAG 2013
100 1 _aHague, Paul N.
_eauthor
245 1 0 _aMarket research in practice :
_bhow to get greater insight from your market /
_cPaul Hague, Nick Hague & Carol-Ann Morgan.
250 _aSecond edition.
264 1 _aLondon :
_bKogan Page,
_c2013.
300 _axiii, 257 pages :
_billustrations ;
440 _aMarket Research In Practice Series
500 _a"First published in Great Britain and the United States in 2004."--T.p. verso.
504 _aIncludes bibliographical references (pages 234-249) and index.
650 0 _aMarketing research.
650 7 _aBUSINESS & ECONOMICS / Marketing / Research.
650 7 _aBUSINESS & ECONOMICS / Marketing / General.
700 1 _aHague, Nick,
_d1974-
_eauthor
700 1 _aMorgan, Carol-Ann,
_d1958-
_eauthor
942 _2lcc
_cBK
_e2nd ed.
_h5415.13
_iHAG
_kHF