| 000 | 00780 a2200205 4500 | ||
|---|---|---|---|
| 999 |
_c2327 _d2327 |
||
| 020 | _a9780415553469 (hardback) | ||
| 020 | _a9780415553476 (pbk.) | ||
| 020 | _a9780203847206 (ebook) | ||
| 050 | 0 | 0 | _aHF5415.13 LAN 2011 |
| 100 | 1 |
_aLancaster, Geoffrey, _d1938- _eauthor |
|
| 245 | 1 | 0 |
_aEssentials of Marketing Management / _cGeoff Lancaster and Lester Massingham. |
| 264 |
_aLondon: _bRoutledge, _c2011. |
||
| 300 |
_axxv, 524 p. : _bill. ; |
||
| 500 | _aIncludes Index | ||
| 504 | _aIncludes bibliographical references | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aMassingham, Lester. _eauthor |
|
| 942 |
_2lcc _cBK _h5415.13 _iLAN _kHF |
||